1. They first tell you the answer they want you to hear, second they explain their answer, and then third they blurt out a soundbite but they only do that if you wait a little before jumping into the follow up question.
2. The non question question is when you bring up something about what you're there for without directly saying it to the person you are wanting to interview so they open up and explain to you so you get the soundbite that you're looking for.
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